Technological advances and achievements in digital marketing are accelerating more and more. Not long ago, the shift to fourth generation (4G) technology reached every user on the mobile network and improved the speed of data transmission, so it was accepted with great enthusiasm, but every day network users stay more connected and depend a lot on the speed at which we share and consume information, so we all celebrate the advances promised by 5G technology, especially companies, because their digital marketing strategies will have a world of new opportunities to reach customers.
The main changes
The changes brought about by the advent of 5G technology mean that companies must rethink the way they relate to their customers through their marketing messages, since 5G includes not only smartphones, but also the Internet of Things (IoT), wearables, drones and more.
Thanks to the advantages that 5G networks will offer, the user experience when using phones will change completely, because if they are now the devices most used to connect to the Internet (95% of global data traffic), the high speeds and low latency of 5G technology will make it possible for us to do everything we do today but with a better sense of user, immediacy, multidomain and security.
The impulse that mobile marketing will have
5G technology will be the definitive domain of mobile devices: the increased connection will increase the use of social networks and will generate a greater dependence of people on smartphones, making them the channel par excellence to leverage marketing strategies that will impact users almost without limitations and in a more lasting way.
The transition to 5G technology is very different from what happened with the leap from 3G to 4G networks, because it is not only an increase in mobile data, it will also allow wireless transmission of virtual reality content.
Speaking of data transfer speed, with the fifth generation of the technology the data rate is expected to be 10 to 100 times better than current 4G networks, achieving speeds on mobile devices of 20Gbps (even with higher peaks).
The 5G mobile platform will change the shape of digital marketing by enabling new forms of communication that companies will undoubtedly take advantage of, for example, through applications or pocket-sized personal assistants. In other words, apart from the website, companies will have to invest in applications to fit the way customers use their mobile devices.
The video marketing revolution
The new generation of 5G mobile networks is getting closer every day, and the large number of devices connected to the network make their arrival not only imminent, but indispensable. Unlike today’s Internet of Things services, which sacrifice performance to take full advantage of existing wireless technologies (3G, 4G, WiFi, Bluetooth, etc.), 5G networks will be designed to achieve the level of performance needed by the Internet of Mass Things. If we think about that point, marketing will be seriously affected, mainly in the world of video.
If 4G connectivity positioned video as the format par excellence to deliver content, thanks to the proliferation of microvideos (stories and states) and live broadcasts on major social networks, as well as the arrival of services such as Netflix, which offers content in video on demand, with 5G technology, experts ensure that the domain of video will not only increase, but will have higher resolution and allow new levels of interaction.
Video consumption would increase dramatically with the advent of 5G, as consumers expect not only to stream videos at higher resolutions, but also to use immersive video formats, such as Augmented Reality (AR) and Virtual Reality (VR), which will result in 5G users consuming an additional 3 hours of video content on mobile devices per week.
5G technology is just around the corner; in fact, in several parts of the planet it has already begun its testing, and will mainly affect three pillars: high data speed, low information latency and more devices connected per square meter. The increase in data transmission speed and the improvement in connectivity will allow technological tools to be used massively in ecommerce, from marketing and advertising, to make the online purchase process more rewarding and real.