WHY GOOGLE ADWORDS (SEM) ?

MARKETING TOOL

Whether you’re looking to increase your online sales, receive more calls, to further retain your existing clients, to increase the notoriety of your trademark or the number of visits on your website or in your business, Google Adwords is the tool that you need.

Google Adwords is a very powerful marketing tool that contains a great number of possibilities for your business when used in an optimal fashion. This tool contains a great quantity of relevant information such as all the key words used during Google searches to look for a company in your field of interest.

This gives you precious information on the appropriate texts that should be present in your website to have the best (key words and bridges possible) between what the Internet users search on Google and the content of your website.

At the same time you will notice that each key word becomes a mini marketing plan of its own. This is why an important analysis must be made for each key word linked to your business domain and therefore
accord it its relative importance in comparison to the group of key words chosen in your Adwords campaign.

Let’s take the key word esthetician for the Esthetique Inc. company who would like to become a leader in the H1X area code in Montreal. Therefore for this area code we could establish a configuration such as this one:

  • Raise the bidding for the key word esthetician only for this part of the town to be more competitive against Esthetique Inc.’s competition.
  • Fix a daily budget.
  • Vary the type of ads: textual, corporative videos, graphic banners.
  • Choose Google’s partner websites where we want the non-textual ads to appear.
  • Target the people already interested by aesthetics.
  • Only show the ads to females between 25 and 35 years old
  • Present the ads for the key word esthetician from 4pm to 8pm
  • Thursday through Sunday.
  • Only show the ads to Francophones.
  • Only suggest the ads to mobile devices users.
  • Carefully choose the landing page on the Esthetique Inc.’s website to ensure the relevance of the content the Internet user will find when arriving on the website after clicking on the Esthetique Inc.’s ad on Google or elsewhere on the Web. This is to avoid a high rebound rate.

This is a small preview of what can be configured in Google Adwords. Now imagine how much we could help you optimize your company’s online presence with Google Adwords. One of Google’s greatest strength is the fact that they are partners with more than two million websites, which enables the Google announcers to show ads on their respective websites. These partner websites reach more than 90% of Internet users and so this gives you the opportunity to reach out to your target clientele when they navigate on their favorite websites, for example, a mobile app they like, or a video on YouTube. You can even prevent your ads from showing up on websites that interest you less. And what’s even more interesting is that we can measure everything that’s happening with your Adwords campaign and this, even on a daily basis. For example, if the company Esthetique Inc. possesses an online boutique, we could create ads that have for objective to attract buyers to the Esthetique Inc. company’s online boutique. And at the same time, we measure with Google Analytics all the purchase activity of the day on the boutique according to the Adwords campaign Publissoft will have configured. And this has for objective to constantly adjust your publicity campaigns in relation with your business objectives that can also vary in time.

There is still a whole lot of parameters to take in consideration when we effectuate the global analysis for the optimization of your Google Adwords campaigns. Be certain that at Publissoft we take the time with each of our clients to properly understand their business objectives at the local or international level and this in a transparent, honest and most of all efficient manner.

Contact us today to learn all the possibilities of the digital bridges we can build for you, with your online presence and your target clientele.

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