SEO

NATURAL REFERENCE

Google makes about 500 changes per year its search algorithm, with the aim of constantly improving the relevance of the search results for any Internet user. This is more than one change per day on average.

This is why it is important to do business with real web experts so that your company is also constantly considered and given an advantage in its positioning in the midst of all these changes.

But what is SEO?

In fact a web site has a number of web addresses because it contains several pages with several services. Each address is like a freeway and once each of these addresses is properly indexed in Google’s servers. The next step will be to point out benchmarks to the Google optimization robots that will visit your website to give it a positioning in the search results based on the content present on your site.

SEO therefore generally consists of giving benchmarks to Google’s computer programs (robots of optimization) or other search engines on what is relevant on your website.

Why it is important to have an excellent positioning in Google?

  • Because Google is the ultimate policy medium. That is, when consumers want to buy a product or service, it is the search engine which they are going to use, either by computer or mostly via mobile devices nowadays.
  • Generally, more than 70% of clicks come from the organic side of the search engine, so this means more than 70% of your potential clients.To be available in a constant way. When you invest on the paid advertising side by clicking or by the number of pages viewed. When your budget runs out you are no longer visible with all of the keywords you desire.
  • Because Google represents the majority of Internet buyers.

Web indexing is the general way of giving benchmarks to Google’s computer programs (optimization robots) or other search engines which are relevant on your website.

Here is a summary of some of the important aspects to take into account in order to position yourself within Google’s top 10 places (front page) with your important phrase keywords:

SEO ON SITE

Optimization of your on-site SEO (Search Engine Optimization) so that it includes all of the technical work its needs to do, so that nothing on your website will block optimization robots. For example:

Optimization of your on-site SEO (Search Engine Optimization) so that it includes all of the technical work its needs to do, so that nothing on your website will block optimization robots. For example:

  • Compliance with the W3C programming rules.
  • Optimal download speed for computer and mobiles.
  • Respect for the HTML programming level rules. Example: Meta tags (description, keywords, ( H1, H2…), etc.).

SEO OFF SITE

The work is done Off-site. All the work is done outside of your website and by far it is the most important. It is commonly referred to as net linking, which is divided into two categories (editorial links and net building (artificial backlinks and 100% natural backlinks)). It consists of creating numerical references for your website. It is like word-of-mouth, but between websites, so instead of talking to people, these are websites that talk about your website. And more than in other websites the reference is done with 100% natural quality in relation to your website, and additionally the indexing it will have value in the eyes of the Google’s algorithm and the better will be your positioning in a global way with all the keywords that are of Interest to you.2. The work is done Off-site. All the work is done outside of your website and by far it is the most important. It is commonly referred to as net linking, which is divided into two categories (editorial links and net building (artificial backlinks and 100% natural backlinks)). It consists of creating numerical references for your website. It is like word-of-mouth, but between websites, so instead of talking to people, these are websites that talk about your website. And more than in other websites the reference is done with 100% natural quality in relation to your website, and additionally the indexing it will have value in the eyes of the Google’s algorithm and the better will be your positioning in a global way with all the keywords that are of Interest to you.In summary, 100% natural net building is, when well done:

  • Texts written specifically for search engine.
  • Contents of more than 400 words.
  • Unique texts.
  • Content placed in blogs with high-performance metrics for Google.
  • Do the printing elements in the texts well.
  • Do enough and in a constant way to make it natural.

Obviously, the science of search engine optimization is complex, and we can only give a brief summary of it all. So if you want to know more about how we can help you in your business please contact us and it will be our pleasure to offer you a free analysis of your organic presence online, as well as that of your competitors. We shall also offer you a digital strategy that will make you achieve the business objectives that you have set for yourself.

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