Throughout their history, search engines such as Google have made constant updates to their algorithm with the aim of improving the experience they deliver to users. The updates of search engines allow to show the best results to the internauts, and combat the contents that are not considered of quality in relation to the consultation carried out.
When you carry out a search, it is normal that thousands of options appear as answers, and the order in which they appear is determined by the search engine algorithm (Google, Yahoo!, Bing, etc.); that is, even if you want to pay the company of a search engine to position you in the first place, you can not do it.
The organic positioning or natural positioning is the location that occupies a website in the results of a search, and the reasons why some pages are better placed than others is not due to chance, because there are certain variables known by web developers that, well worked, improve the organic positioning.
The importance of organic positioning lies in the traffic that a website receives from search engines. If you are interested in improving the position of your company’s website, here are some of the techniques most commonly used to achieve it.
Search Engine Optimization (SEO)
Studies have shown that on Google, more than 90% of clicks occur on the first page of results. Imagine how depressing it must be for your business website to appear on page 30… That’s why it’s important to invest in search engine optimization.
The concept of SEO refers to the work of optimization and increasing the popularity of a website, with the aim of making that site search engine traceable, correctly indexed and relevant enough for your pages to be displayed in the top positions of search engines in certain queries, which will allow you to achieve your business objectives.
To carry out the SEO of a website, solid knowledge of programming is required, a deep analysis of keywords to determine what users are looking for in relation to each product or service, it is also indispensable a complete cleaning of programming errors and the creation of highly relevant content, original and constant. Implementing SEO techniques is a task that must be performed with great responsibility, as the misuse of these techniques can negatively affect the organic results shown by search engines. Not complying with the clauses and conditions of use of the main search engines can be considered spam, giving search engines the right to penalize domains and even make them disappear in their entirety from the organic results. So, if you don’t know how to perform SEO for your website, you’d better put yourself in the hands of the professionals.
The aim of search engines is to solve users’ problems; to achieve this, they direct Internet users to websites that are kept up to date. In order to identify these websites, search engines control the frequency of publications. That is why it is very important to generate original and quality content, which must be published constantly. If you want a search engine to identify your articles as relevant information, you can use images or videos to complement them. Finally, the content you generate must be shared so that the search engine recognizes your site as a quality website. That way, your organic positioning will improve greatly.
Taking care of a website means investing a considerable amount of work, having a lot of patience, perseverance, seriousness and specialized knowledge, so many companies decide to hire professionals dedicated to web positioning to boost their sites and get all the advantages that the network provides.