The raison d’être of an SEO agency is to position a website in the first search results. In order to increase the relevance position of a website in the SERP (search engine result pages), a SEO company designs and implements strategies that include different methods, techniques and actions.
Some of these are the creation of unique and valuable content for users, competition analysis, keyword research, goal setting, website optimization, analysis of the internet authority and popularity of a page and understanding the means to convey a company’s message in order to convince potential customers to buy a business’ products or services. In addition, it uses different tools that allow it, through marketing strategies, to reach the target audience.
What are the functions of an SEO agency?
The practice of Search Engine Optimization requires overwhelming technical knowledge. Positioning a page or a website among the first results demands daily and constant effort, even, to be placed among the first results of SERP can take several years.
Nowadays there are keywords that are very difficult to position due to the high competition around them. To give you an idea, it has been said that Google, for example, uses more than 200 factors to rank and position websites in search results. Therefore, a SEO agency is often aware of updates to search engine algorithms in order to adapt to new website positioning factors and develop SEO functions effectively. If you are not yet clear about what a SEO agency does, know some of the most important functions.
Keywords are expressions composed of one or more words that Internet users type into search boxes in order to find information of interest to them or related to a product or service.
Then, keyword research consists in locating through specific tools profitable or high volume keywords and designing a strategy based on this study to create pages, blog posts and websites related to the products or services offered by a business or company or a particular person, to attract traffic or generate sales.
In that sense, keyword research is the foundation of every SEO campaign. Without effective keyword research, it is impossible to develop a successful SEO strategy.
That’s why choosing an SEO agency with experience and proven results is essential to meet the objectives of any brand. SEO professionals know that the more time and dedication they invest in this work, the more likely it is that a website will climb organically to the top of the search engine rankings.
After a SEO agency conducts keyword research, the next and most important step is to generate unique and quality content for a website. Optimization of all technical aspects is a necessity, but the creation of quality content is a must. With original and valuable content for users, anyone is assured a very high probability of obtaining a good position.
Creating content for a website based on the most relevant keywords for a business is the most effective option for attracting traffic and therefore generating sales.
However, writing text that ranks requires experience and special knowledge, as it is not the same to write for newspapers or printed magazines as it is to write for search engines. There are a number of requirements that must be met when writing for the Internet. That is why a SEO agency always has a group of professional writers who write with users and search engines in mind. Remember that the best SEO content is the one that answers in a clear and satisfactory way to the questions of the Internet users, that is why it is important to entrust the creation of content and optimization to a SEO company, which is the specialist in this matter.
It’s no secret that the Internet is full of information, but not all that content is important. Therefore, to successfully manage content in a professional environment, it is essential to show only the best and most relevant content possible.
An informed, happy and satisfied public, faithful to your brand, is not a utopia. This requires time, effort and other ingredients, such as content marketing. Therefore, underestimating the work of professionals working in an SEO agency is a serious mistake.
In order to climb positions in the search engines and to be able to place itself among the first results, an SEO agency puts greater emphasis on the creation of quality content that responds to the search intention of the users.
Internal optimization (on site SEO)
On site SEO is the practice of optimizing a set of internal elements of a website that influence the organic positioning in the SERP.
Although anyone who manages a page can optimize some internal elements, it is preferable to hire a recommended SEO agency since this is a mandatory process that must be taken care of if you want a page to appear among the first search results.
So the best thing to do is to trust an expert to have the total guarantee that our site will get the optimization it should, because there are many ways to improve the internal SEO of a page, which takes time and constant effort.
Hiring the services of a SEO agency will save you time and you can be sure that more users or potential customers will find your website in the search engines. These are some actions that an agency implements in the on site SEO :
- Adaptive web design
- Structure of the website
- HTML and CSS code
- Title and Header Tags
- Internal links
- Keyword Density
- XML site maps
- Navigation routes
- Alternate image labels
- URL address
The objectives of this type of optimization are to expose the authority of a domain to search engines, in order to generate trust; to improve indexability, because if a page is not indexed in the search indexes it is impossible for it to appear in the search results; and to inform what the content is about, so that when a user searches for information related to the content of a website, Google takes it into account in the search results.
In short, the overall goal of on-page SEO is to make it easy for Google to index a page or website quickly and rank it effectively.
External optimization (SEO off site)
Off site SEO or off page SEO refers to all the optimization work done outside of a website to increase relevance positions in search result pages.
The main objective of this type of optimization consists mainly of creating external links (natural and artificial) associated with a website to improve its ranking in the search engine results page.
In other words, what a SEO agency seeks with external optimization is that websites with relevance and authority link to a client’s site and that this is discussed in social networks, forums, blogs or other external pages.
However, there are other external optimization actions that agencies usually implement to help the positioning of a client’s website, such as digital marketing operations to achieve organic positioning of relevant keywords on a website. In addition, there are other techniques, although not all agencies agree with some. These are the most common :
- Creating backlinks
- Use of content aggregators
- Creating communities in social networks
- Management of opinions and comments in forums and blogs
- Publishing articles on third party websites (guest blogging)
- Publication of articles in specialized pages (article marketing)
- Publication of links in reputable directories
- Construction of reciprocal links
- Purchase of links
As you can see, off-page SEO, with all the work of optimization and content creation, is an activity that takes up a lot of time and effort, which is why it is more convenient to delegate all this work to a team of professionals who guarantee the fulfillment of objectives, among which is to be among the first search results to meet certain commercial and web traffic objectives.
For a website to be visible to potential customers, it is very important to perform effective SEO optimization, which is achieved through a series of actions inside and outside a website (on site and off site).
Social Media Marketing
Nowadays it is no longer enough to optimize websites to achieve all the objectives of a brand on the Internet, if an organization wants to have visibility in search engines and social networks, it needs a good digital marketing strategy to boost it. This, of course, is already known by almost everyone and that is why it is one of the most demanded services nowadays.
Usually, the Social Media team of a digital agency or SEO that manages the social profiles of a company creates customized social media marketing strategies to meet certain objectives, such as increasing customers and sales, loyalty to the community of followers or improve the image and digital reputation of a brand, all depends on the needs of each business.
It also creates quality content for the company’s different social profiles, implements advertising campaigns and interacts with customers and business partners.
If you want your company to be successful in social networks, one of your duties is to contact a digital or SEO agency so that together they can detect the most urgent needs of your business and define concrete marketing actions that will help increase your company’s audience and convert interested people into potential clients in a meaningful way.
Remember that a planned SEO campaign to optimize your company’s website must always be accompanied by the optimization of the associated social networks.
Are you looking for a SEO agency?
As you have seen, a SEO agency is a company that is dedicated to making its clients’ brands, products and websites visible through the practice of Search Engine Optimization (SEO).
If you take into account that 98% of Internet users use a search engine to track information of their interest or related to products and services, it is essential that your company acquires a SEO plan to improve its visibility in search engines and that potential customers find it.
In addition to these benefits, you will be able to release the pressure of creating new content if you do not have enough time; you will increase traffic to your page, you will get a better return on your investment, you will gain new customers and you will make the ones you already have loyal; your brand will become a reference and you will develop your business.
There is no other option, SEO is the best way for interested customers to find you through searches where your website is relevant. It is true that, depending on your website’s keywords, positioning can take a long time, but if you do not decide to purchase a SEO plan with an experienced agency, your company will never appear among the first search results.
If your company’s website is sunk in subsequent search results, it is equivalent to not existing, which has been a failed investment. But since everything in life has a solution, get visibility for your company right now and become a partner of one of the best SEO agencies on the internet. Contact her at this link and you will receive free advice.