There are several web design companies and each of them are claiming to provide the best solutions compared to all other companies. For a business that looks at all the different vendors, this can quickly become confusing and in the face of time and a growing need for a better online presence, it is difficult and critical to make a choice. In order to make the best choice for your current situation, you must evaluate each design firm you are looking at and make an informed decision based on your research and not on the firm’s marketing speech. Publissoft offers several key factors that you must determine before contacting a single designer. Here are some of the most important traits that should influence your decision before closing with a particular deal.
Does the company provide SEO optimization in website design and search engine?
Optimization is so closely related that the lack of planning for SEO during the design and layout of your website will be a handicap in the way search engines interact with your site during indexing and ranking. If your designer understands SEO and plans for online marketing during the design phase, your site will see massive returns on your investment in terms of traffic and customer conversions. Everything on your website, from content, layout, page titles to the name of the website itself, is part of SEO and is taken into account by search engines. Ask any potential design firm for relevant links, keyword research, meta tags and on-site optimization. If you do not receive adequate responses, your website will suffer from their disability.
Does the company offer unique customized solutions ?
Having a unique design is very important to distinguish yourself from your competitors. If a business uses readily available templates for your website, you will be unpleasantly surprised to see your exact layout and design on many other sites. Examine the company’s portfolio of past projects and see if they offer a range of different design solutions or if they are very similar, the biggest difference being the color palette. The design company you choose must be professional enough to provide you with new ideas and concepts that will promote your business and help you stand out in your industry.
Even if a unique and attractive site is a necessity, your website must also achieve the goals for which it was built. A beautiful website without a clear call to action to tell the visitor what to do is useless as a marketing tool. A professional company will be able to incorporate unique design and functionality to promote your targeted products or services, capture new visitors, and turn visitors into customers. If a design firm does not begin its initial search with the appropriate information about your company’s goals, then the website it produces will not achieve those goals either. You can learn a lot about a design firm by answering the initial questions asked during your consultation. These questions relate specifically to the area of greatest interest to the design firm and if the needs and objectives of your business are not at the forefront of these issues, then they are not the most important driving force for the business.
Does the company use the latest web technologies available?
The software and languages used in web design are constantly improving and are updated by the companies that developed them. If your website is not updated to be compatible with new technologies, you will discover one day that your website no longer works physically. It can be anything as simple as a cursor stops working and stays on a single image or it can be as drastic as your website has reorganized and is no longer readable. Even the software that people use to view your site is constantly changing and updated to allow the use of more advanced features. The appearance of your website when viewed in FireFox may be completely different from what visitors see when using Internet Explorer or Google Chrome.